CARMU is a design-forward lifestyle brand redefining the yoga mat as a modern essential. Founded by Detroit designer Kelly Withers, CARMU is the first to bring drop culture to wellness, releasing seasonal collections of limited-edition designs that turn yoga mats into statement pieces.

Recognized for their signature capsule shape, each mat features a 5mm eco-friendly natural rubber base and a sweat-activated microsuede top that grips better the more you sweat and eliminates the use for a towel. Designed for everything from hot yoga to high-impact training, CARMU mats are made to be mixed, matched, unrolled and displayed in studio spaces, or used individually as bold, functional design pieces.

CARMU lives at the intersection of fashion and function, offering an intentional alternative to the uniformity of standard mats. What began as a desire to create something beautiful and useful has grown into a brand rooted in quality, creativity, and self-expression. With each release, CARMU invites a more considered approach to wellness, encouraging people to stand out, express themselves, and elevate their space through intentional design.